Student Name: Natalie Bolton
Project Title: Soft Serve
Project Description:
When I was young, I danced around my room in hot pink tutus and tiaras on a daily basis. Where does this energy go as we grow older? In my own experience, I felt shame towards the typical “girly-girl” aesthetic. There is a massive shift in traditional feminine themes in relevance to a girl’s life. As we grow older, the significance of pink, sequins and glitter become considered frivolous, and therefore unnecessary. I will be drawing back the curtain on the misogynistic view that hyper-feminine aesthetics in art, design and culture are lacking depth, seriousness or complexity of meaning. My goal is to carve out the feminine space in design within an increasingly masculine world. I want to look at graphic design as Sofia Coppola looks at film. 
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Mark