Student Name:
Helen, Ruijie, & Luna
Project Title:
Aburaya
Helen, Ruijie, & Luna
Project Title:
Aburaya
Project Description:
Collaborating with classmates Helen and Ruijie, this project reimagines Spirited Away through the lens of narrative structure and cultural critique. Focusing on the Aburaya bathhouse as a metaphor for desire and sacrifice, the team built a complete brand system for a fictional company that “fulfills human desires at a cost.” The package included a logo, type system, printed collateral, motion graphics, and an immersive “career fair” installation. The process required unifying three design styles, overcoming color consistency issues, and expanding deliverables to create a fully realized world.
READ Luna’s FULL BLOG POST
Collaborating with classmates Helen and Ruijie, this project reimagines Spirited Away through the lens of narrative structure and cultural critique. Focusing on the Aburaya bathhouse as a metaphor for desire and sacrifice, the team built a complete brand system for a fictional company that “fulfills human desires at a cost.” The package included a logo, type system, printed collateral, motion graphics, and an immersive “career fair” installation. The process required unifying three design styles, overcoming color consistency issues, and expanding deliverables to create a fully realized world.
READ Luna’s FULL BLOG POST
