Student Name: Emily Bowen, Lucia Pabon,
and Miao Liu
Project Title: On The Grid
Project Description:
Our project began with an analysis of Hyperakt’s project On the Grid, a digital guide of different cities around the world curated by designers. Visually, we liked the use of line art iconography on the website, which we used as inspiration for the visual language of our own books. What we didn’t like was the fact that aspects of the site seemed too generalized and impersonal. For instance the color choices didn’t seem to have a function in conveying the distinct vibes of each city, and the same typeface and system was applied to every city regardless of their uniqueness. Thus we wanted our project to have a more personalized approach.